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For us, buy us! 6 Makeup and skincare Brands Owned by Africans To Support Right Now

Black and African women specifically, have shaped beauty for centuries and for many beauty brands, we have been nothing but an afterthought, for about that long. Black beauty brands have been doing the hard work and offering wider shade ranges, and colours that perfectly compliment dark skin for years, and it is time to pay them what they are owed. As my little sister says, we all need to stop being for people and brands who are clearly not for us. To help you ease into it, I have listed 6 makeup brands owned by African women to support today, tomorrow and every day after that.

UOMA Beauty

via @uomabeauty on Instagram

UOMA Beauty is the self-acclaimed most inclusive black-owned beauty brand. Founded by Nigerian born, Los Angeles and London-based former beauty executive Sharon Chuter, the UOMA beauty range is rebellious, innovative and created for all. Sharon is also the woman behind the table-shaking, #PullUporShutUp movement in the beauty industry that called on beauty brands to be transparent and publish the diversity of their teams.

Omolewa Cosmetics

via @omolewa_cosmetics on Instagram

This brand is definitely for the conscious beauty consumer, as all products are cruelty-free, paraben free, sulfate free, non-toxic and mostly vegan. Omolewa Cosmetics is a bold and elegant makeup line with staying power for go-getter women of colour who seek everyday glamour.

Swiitch Beauty

via @swiitchbeauty on Instagram

This brand is often referred to as the Kylie Cosmetics of South Africa. As the Instagram bio suggests, Swiitch Beauty is backed by a group of South African girls who are seeking to build a beauty community fueled by people, product and stories.

Makeup For Melanin Girls

via @mfmgcosmetics on Instagram

Based in Toronto, Founder Tomi Gbeleyi set out to create makeup for melanin girls, which sounds completely unmagical, until you realize that she is one of the only people who have had that vision and carried it out successfully. Her brand is well-loved by Hollywood queens like Gabrielle Union.

Nyakio Beauty

via @nyakiobeauty on Instagram

As we are all slowly beginning to realize, quality skincare does not need to cost an arm and a leg. Nyakio’s selection of well-priced formulas are currently available on Goop and target.com. The line was founded by Nyakio Grieco and inspired by recipes that have lived in her family for years. Her brand champions the clean beauty movement and showcases the sophistication of Africa by constantly paying homage to her Kenyan roots.

Essentials by Temi

via @essentialsbytemi on Instagram

Temi Shobowale worked in the beauty industry for years and eventually got frustrated with the harmful active ingredients in many of the products available on the market. Fast forward to now and she has a line of gorgeous formulas with no nasties - completely organic and plant-based. One of her most well-loved formulas is her radiance boosting oil, which is not surprising considering how prevalent hyperpigmentation is in melanated skin.

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©2020 by Anita Ehui on behalf of ZHURI Africa Inc.