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 • Fashion  • Editorial  • Inside the World’s Most Beautiful African Designer Boutiques

Inside the World’s Most Beautiful African Designer Boutiques


Alara Lagos

12a Akin Olugbade St, Victoria Island, Lagos, Nigeria

When it comes to Lagos luxury we have to include ALARA. The concept store designed by Adjaye Associates lives up to its name which means “wondrous performer” in Yoruba. The museum-like retail space features a boutique, a restaurant and terrace lounge, and an art gallery. The beauty of the red and grey space is its contemporary architecture yet cultural translation.


Andrea Iyamah Store

32 Adetokunbo Ademola Victoria Island

Another Nigerian boutique to watch is the newly opened Andrea Iyamah store in V.I. No surprise that the brand’s retail space is just as dreamy as the pieces themselves. Let’s call it an interior design heaven- earthy elements of aged wood, lots of sunlight, chic furniture and a clean white colour palette.


Oswald Boateng

30 Savile Row London W1S 3PT

You know you’re getting the highest level of Bespoke when it comes to Oswald Boateng. When

This private service of getting a handcrafted one-of-a-kind suit is provided within the luxurious confinement of Ozwald Boateng’s Bespoke Room, based in the Saville Row flagship store. The OB experience is one of class.


Yswara Tea Room

Corner Albrecht & Commissioner Streets, Maboneng, Johannesburg, 2403, South Africa

“The space, which focuses on the desert pink and rose gold hues that YSWARA is known for, was designed in collaboration with the talented Mia Widlake of Studio 19. Described by YSWARA as “afro-zen,” the design takes inspiration from across the continent.

“Our decor reflects our Pan-African spirit with inspirations from all parts of Africa: a Moroccan-inspired tearoom, Coptic crosses from Ethiopia, totem lamps inspired by West and Central Africa, etc.,” explains the team behind this growing brand. “Every detail has meaning.”

Founder Swaady Martin describes the store’s choice of colour and pattern as something she would have picked out as a child, with dusty pink being one of her favourite colours early on, as well as the colour she chose for her first apartment in Switzerland 20 years ago. “I don’t think of them as childish,” she says, ”rather they are timeless reflections of who I am.”

Apart from the calming use of colour, the tearoom’s interiors are made up of a combination of natural materials, including stone, marble, copper and wood.” – via foreignrooftoops.com


Christie Brown

809 Eleventh Lane, Viva Court, Osu Accra, Ghana

Dubbed the fashion gem of Ghana, Christie Brown has been a long pioneer of luxury fashion in Africa. It’s flagship is constantly updated with RTW styles and new window displays.

“At Christie Brown, we pride ourselves in making fashion from Ghana relevant internationally…the brand has a consistent history of international acclaim and recognition.

With our flagship store in Osu-Re, Accra, Ghana; Christie Brown plans for expansion

into key African cities, continuation and perfection of our ecommerce and online

services, as well as the seasonal release and sale of our runway collections.” – via Christiebrown.com

Brother Vellies

71 Franklin St, Brooklyn, NY 11222, USA

Brother Vellies is an accessories brand born from the coasts of East and South Africa. The Brooklyn shop is a safe haven for thoughts, ideas, product and conversation. Works from artists in the community including Cleo Wade, Hugo McCloud and Andru Sisson line the walls and windows.

So why go the brick and mortar route? Brother Vellies designer Aurora James is a self-described Luddite.

“People are so internet-focused — there’s this missing connection to the tangible,” she says. “Our work is so textural, and the color stories are so subtle. Having a physical space where people can have encounters with the objects is extremely important to me.”[ via NY Times]