First look at the new Fenty Collection, released under LVMH
Rihanna Makes History AGAIN with new Fenty Collection
It is the same way, Belcalis “Cardi B” Almanzar and Kiari “Offset” Cephus were never going to name their offspring, “Megan” or “Kate” or “Taylor,” you know? We never really expected Rihanna to come out with anything that could be directly compared with what is currently on the market. Rihanna has always done what Rihanna wants, and she has always marched to the beat of her own drum, it is what we have come to expect, and her most endearing trait, and thankfully it is evident and championed in her most recent project. Rihanna’s new line, which was crafted in collaboration with, and under luxury conglomerate, LVMH. As the first Black woman to preside over an LVMH brand and the first time the luxury group has launched a fashion brand from scratch since Christian Lacroix in 1987, Rihanna is making history two times over with this project. As a first of its kind, fashion powerhouses and current Creative Directors of Dior and Balmain and founder of Jacquemus sat front-row to witness it all, solidifying Rihanna’s place, as Vogue says it, a natural-born disruptor and a fashion stallion, and I am here for all of it.
This exclusive collaboration is two years in the making, which is not surprising because, in her own words, “it has to look good on me – I have to love it with a passion, if that feeling isn’t there, it won’t work.” After all, Rihanna makes it a point to express to fans, just how involved and hands-on she is, with every project she works on, everything from music to her incredibly successful invasion of the beauty space with Fenty beauty. Thus, when writer, Meg Hanson of pop dust, calls out the $200 – $1,100 price range of the pieces and adds “the brand’s claim to appeal to the modern woman is out of reality” and that the Fenty brand “badly caters to modern wealthy women.” Rihanna stays royally unbothered but, of course, as they do, her Navy (fans) were quick to point out that this is in fact, a luxury line, and Rihanna has done more than a little bit to champion inclusivity, accessibility and affordability with SavageXFenty, Fenty Beauty, and her collaborations with Puma, River Island and Stance. She has a long history of doing the damn thing and doing it her own way and it is incredibly refreshing to watch, so without further ado, here’s a first look at her new Fenty collection.