First Look at Kylie Skin
Everything We Know About Kylie Jenner’s Newest Venture, Kylie Skin
The youngest, richest and arguably, the most controversial member of the Kardashian/Jenner clan, Kylie Jenner, recently announced her decision to venture into the extremely lucrative business of skincare, to her over 136 million followers on Instagram earlier this month. This announcement comes in hot on the heels of the massive success of her lip kits and eyeshadow palettes, released under Kylie Cosmetics, the venture that secured her the title of the youngest self-made billionaire in the world and the cover of Forbes’ “America’s Women Billionaires” issue.
As is to be expected with the controversial reality star, this announcement earned her a lot of praise from fans, and just as much scrutiny, skepticism and criticism, because she doesn’t exactly have a long history of keeping it 100, remember the whole lip injections debacle of 2015. Fans recognize that the transition into skincare was definitely a genius business move on Kylie’s part, following the success of Kylie Cosmetics, but there are also valid concerns that she has not done her homework and has not actually used these products to achieve her flawless skin.
One product in particular has definitely raised eyebrows, it is the physical exfoliant, the walnut face scrub, which has drawn comparisons to the extremely controversial and vilified St. Ives Apricot Scrub. The concern with scrubs that contain walnut granules is the fact that they have proven to be too harsh on the skin, stripping the skin of its natural moisturizing factors, and potentially causing micro tears and irreversible scarring. It’s facts like these that perpetuate the thoughts that Kylie Jenner’s involvement in her business is quite limited , but that feels a little too easy. Surely, Kylie is fully aware of how scrutinized her every move is and would never let such a nonchalance slip by her. All that being said, people *myself included* are definitely tickled by the pretty, bubblegum pink packaging, and even more so, by the surprisingly friendly price points.
So, here’s a first look at the skincare products and complementary accessories released under Kylie Skin, already completely sold out, according to the Kylie Skin website.
Alexa play “Money” by Cardi B.
- Foaming Face Wash ($32.36)*
Review : According to the Kylie Skin website, this face wash is infused with ultra-nourishing kiwi seed oil, and packed with vitamin C and E to help maintain moisture and improve elasticity. This gentle formula cleanses the skin by effectively removing dirt, oil and makeup.
Usage : Apply to wet skin and gently massage in circular motions and rinse thoroughly with water.
- Walnut Face Scrub ($29.66)*
Review : This product is described as “gentle yet effective” on the website. It is said to be packed with a cocktail of anti-inflammatory ingredients and skin-smoothing fruit extracts that buff away dead skin cells to reveal a soft, radiant complexion. In terms of the concerns with micro tears and irreversible scarring, the website also mentions the walnut scrub was dermatologist tested and passed Repeated Insult Patch Testing and showed no irritation or sensitivity in all 52 panelists.
Usage : Apply to wet skin and gently massage in circular motions and rinse thoroughly with warm water. Recommended use is once a week, which is standard for most physical scrubs and chemical exfoliants.
- Vanilla Milk Toner ($29.66)*
Review : Yes Kylie! This toner is alcohol-free, which is good because alcohol tends to tamper with the skin’s natural moisture barrier. According to the website, it is formulated instead with squalane, avocado oil, apricot kernel oil, kiwi seed oil and apple extract to help soothe, tone and restore natural hydration. This toner also helps unclog, purify, and minimize the appearance of pores.
Usage : Squeeze a small amount onto a cotton pad and sweep across skin, after cleansing twice a day.
- Vitamin C Serum ($37.35)*
Review : According to the website, this serum is mainly comprised of the Vitamin C ingredient, which helps to brighten up and improve the overall tone of skin and also targets fine lines, and Ferulic Acid (derived from the plant cell wall) and Camella Oleifera Leaf, which are both antioxidants (protect skin from free radical damage from the sun and the environment) and anti-inflammatory (targets redness and sensitivity).
Usage : Apply a single pump to the face twice daily.
- Face Moisturizer ($32.36)*
Review : According to the website, this formula is a combination of humectants and emollients like shea butter, banana leaf extract, glycerin and aloe, which are just buzzwords that point to hydration without heaviness, greasiness or oiliness, making it suitable for all skin types. The oat and orange-peel extract help to gently exfoliate the skin and smoothen the surface of the skin.
Usage : Can be used up to twice a day.
- Eye Cream ($26.97)*
Review : According to the website, this formula is a blend of caffeine which targets dark spots, green tea which targets puffiness, jojoba seed oil to hydrate, Vitamin E and pomegranate extracts that help brighten, hydrate and reduce puffiness and the appearance of fine lines and wrinkles
Usage : Apply daily around the delicate eye area
- Makeup Removing Wipes ($13.48)*
Review : According to the website, the wipes effectively remove dirt, oil and makeup, leaving your skin fresh and looking clean. I find that oils are the most effective at removing dirt and makeup without stripping your skin of its moisture.
Usage : Gently wipe towelettes over face and eye area until all traces of makeup are removed.
- Makeup Bag ($29.66)*
Review : Not an item of makeup, technically but a part of the line, nonetheless. It is able to hold all six skincare items, which is rather impressive. According to the website it is 9.45”x7.48”x2.36”
*all prices in Canadian Dollars
**the entire set retails for $168.54**