ABOUT US
ZHURI is the first interactive. Print magazine for creators and consumers of luxury African fashion, beauty, and travel. Using AR technology readers, can access digital content beyond what they see on the pages of….more

 

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 • About Us

Who We Are

ZHURI is the first interactive print magazine for creators and consumers of luxury African fashion, beauty and travel. Using AR technology our readers can access digital content beyond what they see on the pages of our print magazine. Mobile users can add products into their shopping cart, watch videos, play music and more. By bridging the gap from offline to online, we’ve designed a 360° approach to content. Our core mission is to introduce African luxury to the global market by directly defining – what it looks like, where it comes from and where to buy it.

Editorial Pillars

African Luxury

What sets ZHURI apart from other African fashion magazines is its focus on luxury. This includes a meticulous selection of designers based on their branding, aesthetic and quality. Our aim is to globally promote the African signature in luxury fashion.

Storytelling

Traditional African wear has always carried deeper meanings, through its colours, symbols, occasions and fabrics. ZHURI will continue the stories of our ancestors and communicate important cultural messages through our editorial campaigns.

Shoppable Editorial

Traditional African wear has always carried deeper meanings through its colours, symbols, occasions and fabrics. ZHURI will continue the stories of our ancestors and communicate important cultural messages through our editorial campaigns.

Lookbooks and Moodboards

Our magazine provides a platform for designers to showcase the process of their collections from beginning to end.

Print Diversity

ZHURI challenges traditional print formats. Each issue is presented in a different way. We will experiment with formats like photo books, calendars, z-folds, maps, digital and more. For more information see our media kit.